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The aim of the banner advertising is to promote a brand and/or to get visitors from the host website to go to the advertiser's website.Banner advertising, also called display advertising, consists of static or animated images or media and is usually placed in high-visibility areas on high-traffic websites.

Banner advertising is very effective because it can help create brand awareness, generate leads and re-target an audience (such as giving a visitor a chance to sign up for a newsletter or free trial before they click away).

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