Go Digital: Digital Marketing Blog

 

Go Digital: Digital Marketing Blog

People look towards building a marketing strategy with how-to’s, explainers and approachable campaigns. Bispage, a pioneer in the digital marketing field brings forth plenty of campaign able ideas accompanied with a defined marketing strategy.

On behalf of the digital marketing team we maximize our efforts to meet the rising demands of budding start-ups and entrepreneur’s.

What’s the # 1 thing needed to run a successful business online?

The #1 decider is digital marketing.  In simple terms, digital marketing is all activities dome to find paying customers, increase web traffic and generate leads. This mode of marketing paves the future for customers/clients by using metrics like:

·         How many people saw your ad

·         How many people have actually clicked on your ad

·         How many of them have converted into leads and sales and so on.

 

Digital Marketing always accompanies a digital web strategy for online marketing.  A few steps that would be useful are:

·         Researching

·         Competitor analysis

·         Building audience

·         Creating a sales funnel

·         Measure

·         Manage and track results

What are the benefits of Digital Marketing?

·       Increase search engine rankings

·         Drive brand awareness

·         High quality links

·         Optimized for conversions

·         High number of leads that you can later turn into sales

How can Digital Marketing help customers?

It allows you to overcome all the drawbacks that come with traditional marketing like:

·         Easily measure your ROI

·         Easy to get user feedback

·         Interact with your customers

·         Higher conversion rates

·         Cheaper investment per every lead

Bispage offers different types of Online Digital Marketing like:

·         SEO

·         Search engine marketing (SEM) also referred to as PPC

·         Email marketing

·         Content marketing

·         Social media marketing

·         Affiliate marketing

·         Mobile marketing

What about E-mail Marketing?

Email marketing allows you to the do the following things with ease.

·         Create awareness about the products you promote or offer

·         Educate your audience

·         Build strong rapport with your customers

·         Provide benefits such as deals, discounts and so on

·         To drive traffic to your own landing pages, e-commerce stores and

·         To generate more referrals

So what’s it that makes Digital Marketing the Future of online marketing?

Brand Awareness: Branding comes with popularity and publicizing your brand.

Cost Efficiency: Online marketing is relatively cheap in comparison to traditional marketing.

Better Conversion Rate: Now one can get more conversions and generate more leads online.

Targeting Right Audience: Branding of your business online precisely needs to meet the exact niche to be beneficial for the audience.

Effective Endorsement by Followers: Activities like shares, likes, and comments by followers help build your brand image.

What are some of the important services of Digital Marketing?

A few important services of Digital Marketing are listed:

SEO: SEO or Search Engine Optimization is a popular term in digital marketing.  It is a process of making your website technically correct. Hence it’s made more visible to potential customers through search engine listings.

The more optimized your web pages are, the better your chances of getting more traffic. Adding relevant keywords to your content that have high search volume will allow Googlebot to crawl on your ranked keywords and hence make your content more visible online. 

The advantages of SEO in Digital Marketing are:

·         Great long term marketing

·         Great ROI

·         Trusted by customers

·         Traceable

·         Results compound and increase over time

·         Long lasting

·         Stable budgets

·         Targeted audience traffic

Some disadvantages of SEO in Digital Marketing are:

• Requires time to rank
• Requires long term vision
• Competitive keywords make your website harder to rank

Ad Words: This is a paid advertising feature based on keywords in Google pertinent to your business. Google uses these and places your advertisement in relevant websites. You as advertisers pay Google for every click you get on your ad. 

Benefits of Ad Words

• Can lead to instant sales
• Short time to setup
• Ads up within one day
• Great for direct offers
• Can be split tested
• Traceable and measurable

Some disadvantages of Ad Words in Digital Marketing

• Can be expensive
• Pay per click, not per sale
• Not so effective without a direct offer
• No long term benefits
• Potentially small audience
• To increase sales, budget must also increase

Social Media: Social media helps build an online community for customer’s business online. Having good content is not enough.  It should be posted and shared on social media sites like Facebook, Linked In or even Instagram to get more comments, likes and reach.

People post comments, opinions, share images etc. to their network and this makes a piece of content more visible online.

 Some benefits of using Social Media

·         Free to use

·         Great way to communicate with large audience

·         Great for brand building

·         Great for promoting new offers

·         Shared content helps SEO

·         Content can be recycled

·         Creates relationships

Important drawbacks of using Social Media

·         Requires investment of time

·         Requires strategy, and not a random activity

·         Not regarded as instant sales funnel

·         Short shelf life

·         Needs constant monitoring

Blogging: Writing articles or blogs that are informative, interesting, and have good quality content reflect the values of your brand. It makes your brand stand out from the crowd.

Adding good quality graphics to your blog makes it more captivating. This digital marketing service is more popular for creating brand awareness and increasing traffic.

Benefits of Blogging

·         Great free way to share knowledge

·         Great for building brand awareness

·         Good for building confidence and trust

·         Shared content helps SEO

·         Easy to set up

·         Builds profile and relationships

·         Can generate income

Drawbacks of Blogging

·         Requires investment of time

·         Requires strategy, and not a random activity

·         Not regarded as instant sales funnel

·         Needs regular activity and promotion

On behalf of the Bispage Digital Marketing team, we hope you’ve enjoyed reading our blog on Digital Marketing.

If you have any queries about Digital Marketing, do not hesitate to consult us at Bispage.com or visit us at Bispage, 2nd Floor Abhcon crown, Kokkalai, Thrissur, Kerala 680021.