Branding Techniques
Branding Techniques
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If you have a brand strategy, make sure it’s as effective as possible
Poll your customers, employees and vendors by conducting a brand audit. Are their impressions consistent with your strategy? If not, work on the elements you can improve.
After Brand Strategy
Together with your competitive positioning strategy, your brand strategy is the essence of what you represent. A great brand strategy helps you communicate more effectively with your market, so follow it in every interaction you have with your prospects and customers.
If you’re wondering how to choose a great brand name, complete your written brand strategy before you start the naming process. Since your name is extension of your brand, it’ll be much easier to evaluate the quality of your name choices (instead of starting with the name) with it completed.
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